Jewelry Television Uses Omniture to Optimize Integrated Marketing Campaigns Across Email, Broadcast, RSS Feeds, Video and Paid Search
biz.yahoo.com
Thursday October 18, 2:15 pm ET
Omniture SiteCatalyst(R), Discover(TM) and ActionSource(TM) Give Jewelry Television Insight Into Multi-Channel ROI
OREM, UT--(MARKET WIRE)--Oct 18, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that Jewelry Television (JTV), the nation's fastest-growing home shopping network, has selected Omniture to increase online ROI by optimizing the performance of their multi-channel marketing strategies. As the company executes integrated marketing campaigns across email, television broadcasts, RSS feeds, online video and paid search, Omniture identifies how customers respond to each marketing channel and the impact each channel has on overall business. |
