Omniture Genesis Network Expands to More Than 80 Partners
biz.yahoo.com
Tuesday October 23, 8:00 am ET
Omniture Continues to Increase Online Marketing Integrations for Customers Providing Ad Serving, Campaign Management, Community, Comparison Shopping, Content Management, CRM, Email, Site Search and Social Networking
OREM, UT--(MARKET WIRE)--Oct 23, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that 11 new partners have joined the Omniture Genesis Network, providing customers with a broadening ecosystem of partner applications that easily integrate within Omniture's online business optimization platform. The new Genesis partners include Coradiant, Emailvision, eXpresso, Harte-Hanks, Mercent, OrangeSoda, Return Path, StrongMail, SubscriberMail, Tealeaf and WhatCounts.
Genesis is a "Plug and Play" solution designed to reduce the complexity of measuring online marketing campaigns and increase results by automating the integration of marketing applications into Omniture solutions to provide customers with a single dashboard from which to measure results and take action. With today's announcement, Omniture Genesis now integrates more than 80 accredited marketing application and platform partners with solutions for ad serving, behavioral targeting, content management, CRM, email campaigns, search marketing, site search, user experience and many others. |
