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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	10/24/2007 8:10:37 AM
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Crate and Barrel Chooses Omniture SearchCenter to Increase Return on Ad Spend biz.yahoo.com Wednesday October 24, 8:00 am ET Leading Home Furnishings Retailer Ties Individual Keywords to Performance Based on Revenue OREM, UT--(MARKET WIRE)--Oct 24, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that Crate and Barrel, one of the largest home furnishing retailers in the country, is using Omniture SearchCenter(TM) to increase their return on ad spend. Natively integrated with Omniture SiteCatalyst® Web analytics, SearchCenter enables Crate and Barrel to identify revenue associated with individual keywords and automatically optimize bidding strategies to drive the most valuable traffic to their Web site -- improving search engine marketing efficiency while increasing the company's return on ad spend.

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