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Strategies & Market Trends : Joe Copia's daytrades/investments and thoughts

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To: bone who wrote (25622)10/29/2007 9:25:07 PM
From: Dwayne Hines   of 25711
 
"Why Apple Must Buy Microvision"
Apple's image relies on being the most "hip" in technology - the first to market with wondrous new products that dazzle the world. That is exactly why Apple must purchase Microvision. Microvision's hot new technology could end up being used first in another company's cell phones - and that just won't do. Will Apple miss out on the next wave of technological change? Will it suddenly be leapfrogged by another tech player? A Hewlett Packard? Nokia? Motorola? Roger Crockett of BusinessWeek notes that it would be stunning if someone like Motorola "can leagfrog the competition with innovative new products." How would the ultimate "cool" tech geek, Steve Jobs, handle that? Apple has a reputation for having to have all of its product in house and under its thumb, so that means buying, not joint ventures. And that means if they want into the new big screen game, they gotta buy their way in. It is vital for the next wave for them. And if they want to grab Microvision, they will have to do it soon. With the launch of the ROV and the ensuing and increasing corporate familiarity with Microvision, the game becomes more high stakes.
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