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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw11/6/2007 8:29:13 AM
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The Indianapolis Colts Enhance New Social Networking Portal With Omniture Web Analytics
biz.yahoo.com
Tuesday November 6, 8:00 am ET

Super Bowl XLI Champs Use Omniture SiteCatalyst(R) to More Fully Engage Fans on MyColts.net

OREM, UT--(MARKET WIRE)--Nov 6, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that the Indianapolis Colts -- Super Bowl XLI Champs and one of the most popular NFL teams of the last decade -- are using Omniture SiteCatalyst Web analytics to measure visitor activity across their recently launched social networking portal, MyColts.net. As one of the first NFL teams to create a site solely dedicated to fan interaction, the Colts are using Omniture to not only measure the effectiveness of blogs, videos, fan group forums and other social media, but they are also determining the impact MyColts.net has on driving increased traffic to the team's main site, Colts.com.
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