Sunglass Hut RAYS- Will it ever breakout? Message Board

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Non-Tech : Sunglass Hut RAYS- Will it ever breakout?

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To: Steven Messina,L.M.T. who wrote (668)	10/9/1997 5:31:00 PM
From: marc chatman	of 971

Nice strong close. Congrats to all who waited for the move and to those who picked up a few bucks on the trade. For the near term, same store sales should continue to look good (anything should look good compared to last year). And I've noticed that some malls have two Huts; by closing one, same store sales in the other should go up dramatically. I'm guessing margins should start to improve as well. The supply from producers is high (so many new brands), so they should be fighting among themselves to give The Hut better deals. And don't forget the optimistic statements about international sales (surprising given the strength of the $, but should get even better if the $ ever eases). There should be some difficulty overcoming technical resistance levels, but these will be smaller investors for the most part looking to get out as soon as they get to break even. As Steve and Steve have pointed out, the big money (block sales) is starting to come in again and should be expected to hold on as long as the fundamental picture continues to improve.

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