10/09/97 - COMPAQ: Compaq becomes America's preferred
retail brand for home computing
Reinforcing its leadership and value position in the home PC market place, Compaq Computer Corporation (NYSE:CPQ) announced that it has become the number one provider of home PCs in America at
retail, according to the latest data from Audits & Surveys Worldwide, a leading market research firm.
For July and August, Compaq held the number one position at U.S. retail with 22.9 percent and 36.1 percent marketshare,
respectively. In August, Compaq held approximately 60 percent more marketshare than its nearest competitor and more
than three times the marketshare of its next nearest competitor:
U.S.Retail/Desktops, Notebooks/Audits & SurveysJuly 97August 971) Compaq22.9% 36.1%2) Packard Bell19% 22.9%3)
HP17.3% 10.4%4) Toshiba12.0% 7.1%5) IBM8.4% 4.5%
"We are very pleased that Compaq has become America's preferred brand of home computer," said Mike Larson, Vice President of Marketing and Sales, Consumer Products, Compaq Computer Corporation. "Our comprehensive efforts to offer high quality Presario products at compelling price points, delivered at the right time, through our strong network of retailers, has resulted in a winning combination for consumers." |
