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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	11/28/2007 8:55:47 AM
	of 161

Spark Networks(R) Selects Omniture to Increase Registrations Across 30 Social Networking Web Sites biz.yahoo.com Wednesday November 28, 8:00 am ET Leading Provider of Online Personals Will Use Omniture Discover(R) to More Effectively Market to Their Customers OREM, UT--(MARKET WIRE)--Nov 28, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that Spark Networks (AMEX:LOV), one of the leading providers of online personals in the U.S., has selected Omniture to drive increased visitor engagement and increase registrations by measuring the performance of their 30 social networking properties. By using Omniture Discover to segment their visitors based on behavioral patterns, Spark Networks will be able to effectively market to each demographic across the company's portfolio -- improving the user experience and maximizing online marketing ROI.

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