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Strategies & Market Trends : Free Float Trading/ Portfolio Development/ Index Stategies

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From: dvdw©	12/12/2007 4:00:55 PM
	of 3821

The disconnect is deepening even without a writers strike; TV networks pay back advertisers as ratings drop By Sue Zeidler Faced with ratings declines since the start of the fall TV season, three major networks are compensating advertisers with extra commercial time, and at least one, NBC, is taking the rare step of giving back cash, media buyers and network officials said on Wednesday. The growing use of digital video recorders (DVRs) such as TiVo Inc's system, which allow audiences to easily tape their favorite shows and watch them when convenient, has led to a sharp drop in live viewership of programs as they are broadcast. But media experts say that even accounting for increased DVR usage, prime-time ratings overall are down for other reasons, with the absence of any breakout hits this fall and with waning interest in many returning shows. whole story here. news.yahoo.com

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