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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	12/20/2007 10:42:38 AM
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Omniture Revs Up Eckler's Online Channel biz.yahoo.com Thursday December 20, 9:43 am ET Selects Omniture to Provide Insight for Marketing Optimization OREM, UT--(MARKET WIRE)--Dec 20, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that Eckler Industries has selected Omniture to provide actionable insight into the company's online sales and marketing initiatives. Eckler's is a market leader in multi-title catalog and Internet marketing of classic and enthusiast auto aftermarket parts for Corvette and other classic Chevy automobiles. One of the most sophisticated classic car parts companies, both online and through catalogs, the Eckler's Web site serves as both an e-commerce offering as well as an online product research portal for potential buyers. Eckler's selected Omniture, replacing its existing Coremetrics solution, to provide actionable data-driven insight in multiple areas and various departments of the company. Some of Omniture's key differentiators include its natively integrated search marketing and Web analytics technology, and industry-specific consulting services and reporting functionality -- which provides comprehensive historical analysis of site visitors' behavioral data within targeted subsets of the retail industry, such as auto parts. Omniture has also established integrations with industry-leading partners in the email and on-site search vendor arena. Omniture's engaged consulting team will enable Eckler's to derive the most value from its investment by understanding customer behavior and using detailed metrics to improve site efficiency and marketing campaign effectiveness.

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