Serif Implements Omniture to Boost Web Traffic and Increase Online Sales
biz.yahoo.com
Wednesday January 2, 3:00 am ET
LONDON--(MARKET WIRE)--Jan 2, 2008 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimisation software, today announced it has been chosen by independent desktop publishing, design and graphics software publisher, Serif, to help boost traffic to its portal and increase online sales. Serif will use the Web analytics platform, Omniture SiteCatalyst, to increase visibility of its Web site, including how and where visitors arrive at the site; how visitors navigate through the portal; and where and why visitors drop off the site.
Omniture SiteCatalyst has been chosen by Serif after it compared the solution's performance against other leading Web analytics platforms. "Serif's Web site is incredibly important to the company," said Mike Wells, head of marketing, Serif. "We needed to know that any changes made to the portal were based on hard facts; we couldn't afford to make assumptions and fill in the gaps. We opted for SiteCatalyst because it affords us the highest level of visibility and the accuracy of the data it generates is excellent." |
