Anthony; Sorry, Apple does not own that market. What they have is rapidly shrinking. The Wintels are dominant. I know several people in that business and they have sold 500 Wintel based edit suites based on the new digital standards. There are store fronts in Toronto with video editing for $25 per hour and you do it yourself. Non linear editing with, adobe premier, with large AV drives and portable SCSI drives to take your stuff away to??.
Years ago Avid was strong here with their $50,000 software on Macs with $3000 annual software maintenance fees. And them along cam the WIntels and Adobe. Even Avid has deserted the Mac as it's highest volume seller. They even sell a Mac emulation to run on a WIntel to ease people over to WIntels.
The same is happening on the graphics front. Notice the Kinko copy stores were loaded with Macs a few years ago?, check them now, all gone.
I was at an auction for a printing company that had a 3 year old Mac system. There were no acceptable bid on it.
So the threat is real, the traditional markets are under attack and losing ground. The mass market is gone, the student market is also in retreat. Apple is losing on all fronts, so do not think there are safe redoubts where Apple can sit and gouge assured profits, there are none. Apple must face Wintels on a dollar basis or die in every area.
If there is an area where Apple leads, the Wintels attack it and once they have similar software the Wintel is in. The Apple market has one major graphics software maker who refuses to make a WIntel version.
I forget the name, but that one software house has his finger in the graphics wall preventing Wintels from flooding in. Is it quark?, or what.
However I also hear that they are losing share as workarounds are eroding their share anyway, so even they may change.
Bill |
