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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	1/9/2008 8:11:22 AM
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Borders Selects Omniture to Help Optimize the Customer Experience on Upcoming Borders.com Site biz.yahoo.com Wednesday January 9, 8:00 am ET Omniture Web Analytics Will Help Leading Retailer Build Customer Satisfaction by Understanding Customer Behavior OREM, UT--(MARKET WIRE)--Jan 9, 2008 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced it has been selected to provide Web analytics for Borders' upcoming proprietary e-commerce site -- Borders.com -- set to launch during the company's first fiscal quarter of this year. Borders will work with Omniture to better understand customer needs by looking at how customers actually use the future site's various features, including inventory search and reservation functions, marketing and sales promotions, Borders' original entertainment programming, as well as other key features and content, to ensure that the site consistently provides customers with a satisfying experience.

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