Omniture Selected by Alaska Air Group to Increase Online Bookings, Provide Insight for Marketing Optimization
biz.yahoo.com
Thursday January 17, 12:24 pm ET
OREM, UT--(MARKET WIRE)--Jan 17, 2008 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that Alaska Air Group, parent company of Alaska Airlines and Horizon Air, has selected Omniture to provide actionable insight into the company's online bookings and marketing initiatives.
Alaska Air Group selected Omniture, replacing its existing Coremetrics analytics tool, in order to gain more robust segmenting, testing and reporting functionality not available in their previous solution. One of Omniture's key differentiators is its tightly integrated platform from which to perform multiple online marketing activities -- including Web analytics, site testing and behavioral targeting, search marketing, email marketing measurement and more. Omniture's engaged client services team will enable Alaska Air Group to derive the most value from its investment by understanding customer behavior and using detailed metrics to improve site efficiency and marketing campaign effectiveness |
