Adams Golf Announces 2008 Tour Staff
Friday January 18, 8:30 am ET
PLANO, Texas--(BUSINESS WIRE)--Adams Golf (OTCBB:ADGO - News) has significantly invested in its tour strategy for 2008. In 2007, nine Adams Golf tour staff pros combined to win 12 times on the Champions, Nationwide and LPGA Tours. Adams Golf also achieved another year of hybrid dominance on tour as its hybrids were played by more pros on the PGA, Champions and Nationwide Tours, combined, than any other manufacturer’s hybrids. Additionally, Adams Golf sustained its leadership position on the Champions Tour, arguably the keystone of the company’s strategy over the last six years.
In 2008, the Adams Golf brand is expected to get a boost in exposure on the PGA Tour with the signings of Rory Sabbatini and Aaron Baddeley, the 11th and 18th-ranked players in the world, respectively. Also representing Adams Golf on the PGA Tour are Tommy “Two Gloves” Gainey and Brad Elder. After bursting onto the LPGA scene last season with Brittany Lincicome winning the Ginn Open, the company continues building its women’s tour staff with Brittany Lang, Lindsey Wright and Taylor Leon.
The Champions Tour continues to be an area of priority with 10 tour pros representing the brand including the legendary Tom Watson and two-time Masters Champion, Bernhard Langer. Rounding out the Champions Tour staff will be Brad Bryant, Scott Hoch, Dana Quigley, Allen Doyle, Jerry Pate, D.A. Weibring, R.W. Eaks and Des Smyth.
Last but not least, to expand its international reach and to support future growth in its European business, Adams Golf has hired a tour representative and will be putting a tour trailer on the European Tour for the 2008 season.
“We’re extremely proud of our 2008 tour staff and believe these players will deliver valuable exposure and represent our brand admirably,” said Chip Brewer, Adams Golf president and CEO. “It’s a big step for us but it also seems like a sound and natural decision based on the company’s growth over the last 5 years. These investments are consistent with our stated strategy of reinvesting aggressively in our brand in order to drive long-term earnings potential and shareholder value. We recognize that these investments may have a negative impact on profitability in the short term or until we are able to generate sufficient revenue growth to cover them. It’s our belief that this is a good long-term strategic decision and that any short-term setback will be made up for in long-term value.”
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