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Technology Stocks : BORL: Time to BUY!

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To: Paul Corbett who wrote (6455)10/13/1997 7:42:00 AM
From: Linda Kaplan   of 10836
 
Monday October 13 7:30 AM EDT

Company Press Release

Borland Announces Visual dBASE 7 For Windows 95 & NT

Powerful New Version of Leading Xbase Database Development Tool Features ActiveX Support,
Integrated Report Writer, Visual SQL Query Builder, Project Explorer, Enhanced Data
Connectivity and High-Performance 32-Bit Compiler

SCOTTS VALLEY, Calif., Oct. 13 /PRNewswire/ -- Borland International, Inc. (Nasdaq:BORL) today announced
Visual dBASE 7 for Windows 95 and Windows NT, a powerful new edition of its award-winning database
development tool. Scheduled to ship later this quarter in English, German and Japanese, the 32- bit version features
new Two-Way visual design tools and object-oriented component support for maximum developer productivity, as
well as a high- performance compiler and enhanced connectivity for Microsoft FoxPro, Access and corporate database
servers.

''With Visual dBASE 7, Borland is continuing to deliver the most-advanced Windows and Internet development
technologies to the Xbase community,'' said Dr. Rick LeFaivre, vice president of research and development and CTO,
Borland International.

''This new version allows developers to leverage the same Borland RAD Workbench IDE found in Delphi, Borland
C++Builder, JBuilder and IntraBuilder - - with the powerful dBASE language. Xbase developers can now tie their
database applications into the new generation of corporate Information Networks being built.''

Visual dBASE 7 Professional and Visual dBASE 7 Client/Server are the two new Windows 95 & Windows NT
versions of the industry's leading Xbase database development environment. Based upon an easy-to-use programming
language, Borland's award-winning visual development tools and powerful 32-bit database technology, Visual dBASE
7 is a fast and easy way for corporate developers and business professionals to build business database applications.

''Visual dBASE 7 gives us the tools we need to deliver powerful and high performance 32-bit database applications,''
said Keith Chuvala, CIO for First Intermark Corporation, a Winfield, Kansas-based customer care provider offering
specialized follow-up marketing services to motorsports, watercraft, and automotive retailers nationwide. ''Visual
dBASE 7 includes the most powerful integrated two-way report writer on the market so I can deliver truly flexible
and customizable reporting in my applications. The new Project Explorer is also a joy to work with -- the visual tree
presentation of the components in my work helps me navigate through source code with tremendous ease.''

What's New in Visual dBASE 7

Visual dBASE 7 includes many new visual tools to enhance developer productivity and deliver sophisticated database
applications. For a more detailed description of these features and a matrix comparing the Professional and
Client/Server editions, customers should visit Borland's new Visual dBASE 7 website, at
borland.com

New Two-Way Integrated Report Writer for quickly building and delivering advanced database reports.
New Project Explorer for visually managing application files in a hierarchical TreeView and custom views.
New Visual SQL Builder for graphically creating powerful database queries.
New Support for ActiveX Controls for reusing third-party and custom- made components built with Delphi,
C++, or Visual Basic.
New Data Modules and Object Containers for easily managing and maintaining complex relationships between
components, database tables, and objects.
New Grid Control for visually displaying data and easy data interaction.
New Support for Microsoft FoxPro and Access data.
New 32-bit Borland Database Engine includes native high-performance enhancements for dBASE, Paradox,
Oracle, Sybase, Informix, DB2, Microsoft SQL Server, InterBase and ODBC data sources.
Web Wizards and DeltaPoint Web Tools for easily publishing dynamic data over the Internet.
Enhanced 32-bit Integrated Compiler for seamless application deployment.
InstallShield Express for automatically creating professional installation programs.

Pricing and Availability

Visual dBASE 7 is scheduled to be available later this quarter from Borland and major software distribution channels.
Visual dBASE 7 Professional has an estimated street price (ESP) of $349.95. Owners of competitive products can
purchase Visual dBASE 7 Professional for an ESP of $249.95. Current dBASE and Visual dBASE owners can
upgrade to Visual dBASE 7 Professional for an ESP of $199.95, with enclosed rebate coupon. Visual dBASE 7
Client/Server has an ESP of $1495. Current Visual dBASE Client/Server owners can upgrade to Visual dBASE 7
Client/Server for an ESP of $995.

To obtain more information and to place orders, customers may call Borland at 1-800-233-2444 or visit Borland's
new Visual dBASE 7 website at borland.com. These prices are in US dollars and apply only in
the United States and Canada. International customers should contact their local Borland office, distributor or
representative.

Borland: Making Development Easier

Borland International, Inc. is a leading provider of high-quality software products for software application developers
worldwide. Borland is distinguished for its award-winning family of rapid application development tools and scalable
middleware technology for desktop, client/server, Internet/intranet, and enterprise systems. The company's products
are supported through comprehensive corporate and independent developer programs, value added resellers, and
systems integrators. Founded in 1983, Borland is headquartered in Scotts Valley, California. For more information on
Borland, customers can visit Borland Online at borland.com.

Borland product names are trademarks or registered trademarks of Borland International, Inc. Other product names
mentioned herein may be trademarks of the party using such names.

Note: Forward-looking statements in this release, including but not limited to, those concerning Borland's future
financial performance, product availability dates, and the potential features of or benefits to be derived from the
Company's products, involve a number of uncertainties and risks, and actual events or results may differ materially.
Factors that could cause actual events or results to differ materially include, among others, the following: possible
disruptive effects of organizational or personnel changes, shifts in customer demand, market acceptance of the
Company's new or enhanced products, delays in scheduled product availability dates, actions or announcements by
competitors, software errors, general business conditions and market growth rates in the client/server and Internet
software markets, and other factors described in the Company's S.E.C. reports on forms 10-K, 10-Q, 8-K, and the
Borland prospectus relating to the acquisition of Open Environment Corporation.

SOURCE Borland International, Inc.
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