ACXIOM REPORTS SECOND QUARTER RESULTS
  CONWAY, Ark.--(BUSINESS WIRE)--Oct. 13, 1997--Acxiom(R) Corporation (Nasdaq:ACXM) reported record revenue and earnings today for the second quarter ended September 30, 1997. 
  Consolidated revenues for the quarter were $109,966,000, up 13% over the $97,547,000 reported for the quarter ended September 30, 1996. Net earnings were $8,365,000, ($.14 per share), up 34% from the earnings in the previous year of $6,263,000 ($.11 per share). Per-share amounts are adjusted for a 2-for-1 stock split which was effective in November 1996. 
  Revenues for the Services, Alliances, International and Data Products Divisions increased 8%, 15%, 10% and 17% respectively. Adjusting for pass-through revenues recorded in the year-earlier quarter, the Alliances Division and consolidated revenues actually increased 35% and 18%, respectively, over the prior year. 
  For the six months ended September 30, 1997, revenues were $210,293,000, up 10% over the $191,500,000 reported for the same period in the previous year. Net earnings were $13,678,000 ($.23 per share), up 30% from earnings in the six months ended September 30, 1996 of $10,508,000 ($.18 per share). 
  ''We are pleased with our second quarter operating results,'' said Charles D. Morgan, Company Leader. ''All of our operating divisions showed revenue gains over the prior year and we achieved our 25% earnings per share growth target. We also are pleased with the number of new business wins during the quarter.'' 
  New contracts signed during the quarter include data warehouse contracts with The Petersen Companies, Inc., and a major credit card issuer. Direct Media(TM) also was awarded over a dozen list management accounts including Hearst Properties, Redbook, Cosmopolitan, Good Housekeeping and Popular Mechanics. In the United Kingdom, new business wins included an additional contract with American Express and new projects with Britannia Building Society, and Cable and Wireless PLC. 
  Also, the Acxiom Data Products Division announced several items last week. Freddie Mac and DataQuick(R) announced the first truly national collateral valuation service called Home Value Estimator(SM). The new product combines Freddie Mac's Home Value(SM) models and DataQuick's property data and will be delivered to customers through DataQuick's on-line network and the Internet. Separately, a data delivery alliance with IBM's Business Discovery Solutions (''BDS'') was announced. Acxiom will provide (IB)Consumer(R) Infobase marketing data to BDS, a suite of applications that help businesses use data from customers and products to better understand behavior and strengthen customer relationships. And, lastly, several new InfoBase data products were announced including consumer and business mailing list products together with business data enhancement products. 
  Subsequent to September 30, 1997, Acxiom acquired 100% ownership of MultiNational Concepts, Ltd. and Catalog Marketing Services, Ltd. (d/b/a Shop the World by Mail), entities under common control. Total consideration for the acquisition was $4.6 million (net of cash acquired) and other cash consideration contingent on the future performance of the companies. MultiNational Concepts is the largest and leading international mailing list and database maintenance provider for consumer catalogers interested in developing foreign markets. Shop the World by Mail (''STW'') is a global industry leader in cooperative customer acquisition programs. STW produces an international catalog of catalogs whereby end-customers in over 60 countries can order catalogs from around the world. 
  As previously announced, on September 4, 1997, the Company completed the sale of certain assets of its Pro CD, Inc. subsidiary to American Business Information, Inc. (''ABI''). ABI acquired the retail and direct marketing operations of Pro CD, along with a license for certain Pro CD technologies together with compiled telephone book data. Acxiom received a license to ABI's business database to use as one of multiple data sources for Acxiom's data products. The net cash proceeds realized by Acxiom from the transaction were $18,000,000. 
  Acxiom provides a wide spectrum of data products, data integration services, and mailing list services, as well as data warehousing and decision support services to major firms in the United States and United Kingdom. Acxiom is headquartered in Conway, Arkansas, with operations throughout the United States and the United Kingdom. 
  Home Value Estimator is a Service Mark of Freddie Mac. 
                    ACXIOM CORPORATION AND SUBSIDIARIES                   CONSOLIDATED STATEMENTS OF EARNINGS                               (Unaudited)
                                           For the Three Months Ended                                               September 30, 1997                                       --------------------------------                                                  1997           1996                                       --------------------------------
  Revenue                                   109,966,000     97,547,000
  Operating costs and expenses:
      Salaries and benefits                  40,518,000     35,038,000
      Computer, communications and       other equipment                      15,561,000     15,572,000
       Data costs                            21,201,000     17,871,000
      Other operating costs and expenses     18,578,000     16,682,000                                        ------------------------------
     Total operating costs and expenses      95,858,000     85,163,000                                        ------------------------------
  Income from operations                     14,108,000     12,384,000                                        ------------------------------
  Other income (expense):     Interest expense                       (1,470,000)      (906,000)     Other, net                                746,000     (1,294,000)                                        ------------------------------
                                               (724,000)    (2,200,000)                                        ------------------------------
  Earnings before income taxes               13,384,000     10,184,000
  Income taxes                                5,019,000      3,921,000                                        ------------------------------
  Net earnings                                8,365,000      6,263,000                                        ==============================
  Earnings per share                               0.14           0.11                                        =============================
                                             59,714,000     59,086,000                                        =============================
  ACXIOM CORPORATION AND SUBSIDIARIES 
  CONSOLIDATED STATEMENTS OF EARNINGS 
  (Unaudited) 
  For the Six Months Ended 
  September 30, 
  1997 1996 
  Revenue 210,293,000 191,500,000 
  Operating costs and expenses: 
  Salaries and benefits 78,497,000 70,570,000 
  Computer, communications and 
  other equipment 30,490,000 28,393,000 
  Data costs 41,889,000 36,652,000 
  Other operating costs and expenses 35,094,000 34,290,000 
  ------------ ------------ 
  Total operating costs and expenses 185,970,000 169,905,000 
  ------------ ------------ 
  Income from operations 24,323,000 21,595,000 
  ------------ ------------ 
  Other income (expense): 
  Interest expense (3,004,000) (1,724,000) 
  Other, net 566,000 (2,786,000) 
                ------------                (2,438,000) (4,510,000) ------------ ------------ 
  Earnings before income taxes 21,885,000 17,085,000 
  Income taxes 8,207,000 6,577,000 
  ------------ ------------ 
  Net earnings 13,678,000 10,508,000 
  ============ ============ 
  Earnings per share 0.23 0.18 
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  Weighted average shares outstanding 59,454,000 58,796,000 
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