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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	2/12/2008 7:45:31 AM
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Serenata Flowers Adopts Omniture for Testing and Targeting biz.yahoo.com Tuesday February 12, 3:00 am ET A Leading Online Flower Retailer Empowers Marketers to Maximise Visit-to-Sales Conversion With Ease of Use, Speed and Flexibility LONDON--(MARKET WIRE)--Feb 12, 2008 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimisation software, today announced it has been chosen by Serenata Flowers, the fourth largest online flower retailer in the UK, to drive its online marketing. Serenata Flowers is using Omniture for testing and targeting for its A/B testing, multivariate testing and behavioural targeting on its Web site.

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