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Non-Tech : International Game Technology

IGT 15.13

-1.2%

Jan 9 9:30 AM EST

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From: JakeStraw	2/13/2008 3:40:31 PM
	of 89

Harrah's Selects IGT for Enabling Display Technologies to Power Next Generation of Interactive CRM Capabilities biz.yahoo.com Wednesday February 13, 3:03 pm ET IGT's sb(TM) NexGen(TM) Displays to be Installed on Harrah's Slots LAS VEGAS, Feb. 13 /PRNewswire-FirstCall/ -- International Game Technology (NYSE: IGT) said today Harrah's Entertainment, Inc. has selected IGT's sb(TM) NexGen(TM) displays for installation on more than 60,000 Harrah's slot machines as part of Harrah's next generation of Customer Relationship Marketing (CRM) capabilities. The NexGen(TM) display is a patented interactive touch screen LCD communications device that will be used for a wide range of player communications, promotions, interactions and rewards tied to the Harrah's Total Rewards® program. The sb(TM) NexGen adds the state-of-the-art networking and connectivity capabilities using the newly established Gaming Standards Association (GSA) specifications and protocols.

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