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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw2/14/2008 8:36:46 AM
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HIT Entertainment Selects Omniture to Measure Engagement of Rich Internet Applications
biz.yahoo.com
Thursday February 14, 8:00 am ET

Leading Children's Entertainment Producer Uses Web Analytics to Gauge the Performance of Flash-Based Applications Across 50 Web Properties

OREM, UT--(MARKET WIRE)--Feb 14, 2008 -- HIT Entertainment, one of the world's leading independent children's entertainment producers and rights owners, has selected Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, to measure how HIT's audience interacts with the company's 50 online properties. HIT will use Omniture Web analytics to better understand the performance of flash-based games, activities, stories and videos available on popular Web sites including www.barney.com, www.bobthebuilder.com and www.thomasandfriends.com.
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