BRLC Unranked in 4Q07 LCD Sales
<<Established LCD-TV brands strike back in Q4 2007, says iSuppli
Samsung, Sony take leading positions in North American display market
Dennis Barker
Digital TV Designline
(02/14/2008 10:47 AM EST)
After six months of domination by the once-unknown brand Vizio Inc., the North American LCD-TV market in the fourth quarter of 2007 saw the return of more established names to the top sales ranks -- Samsung and Sony.
Samsung Electronics Co. Ltd. in the fourth quarter became the number-one seller of LCD-TVs in North America, with its unit-shipment market share rising to 14.2 percent, up from 12.8 percent in the third quarter. The South Korean company was ranked second in the third quarter.
Meanwhile, Sony Corp. increased its market share to 12.5 percent in the fourth quarter, up from 10.8 percent in the third, giving the Japanese firm second place in North America, up from fourth during the previous quarter.
U.S.-based Vizio, which had shocked the North American television market with its rise to first place in the second and third quarters, fell to the third position. Company market share declined to 12.4 percent in the fourth quarter, down from 13 percent in the third.
Television turnabout
Vizio had risen to the top spot due to a combination of low pricing and high-visibility sales channels. However, Samsung and Sony struck back with their own low pricing in the fourth quarter.>>
For the rest of the story and the rankings table see:
eetimes.com
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