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Technology Stocks : Apple Inc.

AAPL 286.23

+1.0%

Dec 2 3:59 PM EST

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To: BenYeung who wrote (5374)	10/13/1997 8:16:00 PM
From: Mark Palmberg	of 213173

This is what it's all about, folks: "I dont know a soul on this planet who tells people, "I love my Dell," or "My Compaq rocks," or whatever, but there are many Apple Cult members everywhere who cite how much they love their Macs or PowerMacs." PC Borg cling to their treadbare stats on Windows domination, and market analysts and pop media mavens scribble endlessly year after year about the demise of Apple, but the company is still here. Only after Apple returns to profitability will the doubters realize that the oft referred to 'Reality Distortion Field' is really only a convenient name for something they just can't understand (and which seems to be incredibly rare in the computer industry): product loyalty/satisfaction. The true test of this claim will be the stock's reaction on earnings...but then we already knew that. God bless the Macintosh. Good luck to us all tomorrow. Mark

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