The World's Largest Professional Sports Franchises Use Omniture for Social Media
biz.yahoo.com
Wednesday February 27, 8:00 am ET
Major League Baseball, Major League Soccer, the NBA, NFL, NHL, the Premier League, and Germany's Spox.com Use Omniture to Get Closer to Their Fans
OREM, UT--(MARKET WIRE)--Feb 27, 2008 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, is driving online visitor engagement for many of the world's largest professional sports organizations. Using Omniture SiteCatalyst Web analytics, Major League Baseball, Major League Soccer, the NBA, NFL, NHL, the Premier League and Spox.com are measuring how their fans engage with online content and social media such as blogs, videos, RSS feeds and more. With the insight provided by Omniture, these organizations are able to better ensure the right content is featured, increasing fan loyalty and optimizing their ad spend. |
