Omniture and Baidu.com Announce Strategic Alliance
biz.yahoo.com
Wednesday March 5, 8:00 am ET
China's Leading Search Engine and Omniture Will Bring Metric-Based Online Marketing to the World's Largest Internet Economy
OREM, UT and BEIJING--(MARKET WIRE)--Mar 5, 2008 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, and Baidu.com, Inc. (NasdaqGS:BIDU), the leading Chinese language Internet search provider, today announced a strategic alliance designed to give online marketers direct access to one of the largest online markets in the world. Companies around the world rely on Omniture to manage ad spend and increase the yield of their search marketing budgets. As marketers incorporate China into their online search campaigns, Omniture and Baidu.com will be ready with the technology integration to manage the metrics from those campaigns.
Baidu.com's share of Web search traffic in Q3 2007 was 73.6 percent in China while Baidu.com's market share for China's search engine marketing spend was 60.8 percent (source: iResearch). In another study, Baidu.com was ranked the third most trafficked search property in the world (comScore, December 2007).
According to IDC, a global provider of market intelligence, there were more than 80 million residential Internet subscribers, representing 233.9 million users in China in 2007. China's Internet user population is expected to increase at a 10.2 percent compound annual growth rate through 2010 ("China Internet Economy 2007-2011 Forecast and Analysis," Doc # CN187103P, January 2008).
IDC analyst Jacky Huang outlines that China's online business-to-consumer (B2C) spending has reached US$30 billion. Its total online spending from the B2B market reached US$126.3 billion in 2006 and will maintain rapid growth in the coming years. "Advertising is the main revenue source for China's Internet business," said Huang. "The online advertising market surged with over 45% year-on-year growth over the last two years, but most of this growth came from banner advertising and paid search markets."
"This strategic partnership with Omniture will enable Baidu.com advertisers to increase the performance of their online campaigns," said Haoyu Shen, Baidu.com's vice president of business operations. "By integrating our search metrics with Omniture, we believe online marketers will not only be able to measure campaigns but also improve conversion by making the end-to-end search experience more relevant. Companies tapping the Chinese market should now be able to reach Baidu.com customers more easily."
"We believe China is an enormous untapped market opportunity for many companies," said Josh James, CEO and co-founder, Omniture. "Our partnership with Baidu.com strengthens our business in China and allows our customers to more effectively add China to the growing list of world economies supported by Omniture solutions." |
