Omniture, Inc. (OMTR) Message Board

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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	3/25/2008 12:16:17 PM
	of 161

AutoAnything.com Takes the Guesswork Out of Marketing Campaigns Through Omniture Test&Target biz.yahoo.com Tuesday March 25, 12:03 pm ET Retailer Gains 12 Percent Revenue Increase Using Behavioral Targeting OREM, UT--(MARKET WIRE)--Mar 25, 2008 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that AutoAnything.com, a leading online retailer of automotive accessories and performance parts, has used Omniture Test&Target to successfully improve user site experience and achieve a 12 percent increase in sales. Omniture's online behavioral targeting capabilities delivered relevant experiences to AutoAnything.com's returning visitors who had shown interest in various auto accessories merchandised by vehicle type. On average, the site caters to 1.4 million unique visitors per month.

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