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Technology Stocks : Omniture, Inc. (OMTR)
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From: JakeStraw3/27/2008 8:40:51 AM
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Rugs Direct Selects Omniture to Drive Higher ROI From Their Online Channel
biz.yahoo.com
Thursday March 27, 8:00 am ET

Nation's Leading Area Rugs Retailer Selects Omniture for Web Analytics, Search Marketing and Retail Consulting Expertise

OREM, UT--(MARKET WIRE)--Mar 27, 2008 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that Rugs Direct -- the nation's leading source for area rugs -- has selected Omniture to replace its existing Web analytics solution.

Rugs Direct selected Omniture SiteCatalyst® to gain increased understanding of consumer trends and behaviors associated with the company's Web site content, promotions and merchandising strategies. The company will also enhance their search engine marketing initiatives using automated keyword bidding through Omniture SearchCenter® and Omniture's search engine marketing consulting practice. One of Omniture's key differentiators is the ability to natively integrate Web analytics and automated keyword bidding technology -- allowing companies to directly tie keyword performance to online consumer activity. Using Omniture's implementation and client services team of retail experts, Rugs Direct will be fully prepared to optimize their online business using Omniture technology to address their unique business needs.
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