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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	4/9/2008 8:21:24 AM
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Magazines.com Increases Revenues Through Omniture Test&Target biz.yahoo.com Wednesday April 9, 8:00 am ET Subscription Retailer Yields Over 50 Percent Lift in Revenue-Per-Visitor Using Behavioral Targeting OREM, UT--(MARKET WIRE)--Apr 9, 2008 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that Magazines.com, the largest online magazine subscription site, has used Omniture Test&Target to successfully improve visitor site experience and gained a 51.6 percent lift in revenue-per-visitor after implementing behavioral targeting in their marketing campaign. Omniture Test&Target not only identified which page layout performed most effectively through a series of A/B and multivariate tests, but also delivered these different targeted layouts to their segmented audiences.

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