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Politics : Politics for Pros- moderated

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From: LindyBill	4/19/2008 8:28:41 PM
	Read Replies (2) of 793804

Like a blind chicken, Cuban occasionally finds a worm. How Advertisers Shoot Themselves In Their Collective Feet By Mark Cuban The biggest challenge for advertisers today is to get people to watch their commercials. With all the technology and alternatives to watching commercials on TV I would think that advertisers would do everything humanly possible to eliminate any elements that would immediately trigger a viewer to fast forward to change the channel. Is this not commen sense ? If it is, then why in the world do advertisers JACK UP THE VOLUME OF THEIR COMMERCIALS ? This annoying "feature" is more pronounced in home theater and surround sound based systems. I can't think of anything that pisses me off more than to be watching a TV show and to all of the sudden be blasted by a commercial from all sides of the room. Its the ultimate command to change the channel or fast forward. SO WHY ARE ADVERTISERS SO STUPID ? Turn down the sound, maybe people will lean forward and listen !

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