Danny:
Still, if biz.yahoo.com is any indicator, HOTT should
have good results?
Even that Commerce department report shows that - while retail sales
were up 0.3% in Sept - apparel stores experienced a 0.7% decrease.
BTW, try this one :
wsrn.com
It's has a good number of links that provides investment-related
details on HOTT. One of my favorites :
(http://www.ipomaven.com/report_display.asp?section=all&ticker=HOTT)
Business Environment
Teenagers represent both a growing part of the United States population and an increasing source of
purchasing power. According to the U.S. Department of Commerce Bureau of the Census, the
teenage population in the United States reached approximately 25 million in 1995 and is expected to
grow to approximately 30 million during the next ten years, representing a projected growth rate
close to twice the rate of the overall population. By 2010, there will be more teenagers in the United
States than at any other time in history. The Company believes, based upon statistics released by an
independent research firm, that teenage spending has also been increasing, growing to an estimated
$109 billion in 1995. The music-licensed apparel industry began in the 1960s with bootleggers, selling
T-shirts at concert venues. Over the ensuing two decades, artists began to realize the commercial
potential of licensing their likenesses and logos to T-shirt manufacturers and others who produced
assorted merchandise. According to The Licensing Letter, a licensing industry publication, total retail
sales of music-licensed merchandise was estimate to be $1.1 billion in 1995. According to industry
estimates, MTV programming can currently be seen in more than 60 million households in the United
States and in over 260 million households worldwide. It is also estimated that viewers in over 23
million homes watch MTV every week. |
