Shopit Uses Omniture to Optimize Performance of Ecommerce Widgets on Social Networking Sites
biz.yahoo.com
Monday April 28, 8:00 am ET
Commerce Platform Provider Uses Insight From Omniture to Proactively Build Widgets That Appeal to Consumers
OREM, UT--(MARKET WIRE)--Apr 28, 2008 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that Shopit, Inc. -- a leader in social commerce -- has selected Omniture to measure the performance of retail-based widgets and other applications the company hosts on social networking sites such as FaceBook and MySpace. Using Omniture SiteCatalyst® Web analytics, Shopit will be able to better understand how each 'Shopit Store' is driving traffic as well as identify the entry and exit points associated with each application. With this insight, Shopit will have the information it needs to enhance the user experience associated with these personalized shopping applications.
"Our goal is to continue developing the most advanced networking tools that enable ecommerce in a social setting," said James Revell, senior vice president of marketing at Shopit. "Having insight into our traffic is critical to our success and the information provided by Omniture gets us closer to our user base so we can more proactively build-in features that will be of the most benefit to them."
Shopit's commerce intelligence system matches goods and services with millions of potential buyers based on interests shared within their social network. Products and services can be directly linked from Shopit to any site, including MySpace, FaceBook, Bebo, Friendster, Blogger, LiveJournal, Xanga, as well as traditional ecommerce sites such as eBay, Craigslist and Amazon. It is a leading ecommerce exchange that allows users to build personalized widgets, quickly upload items and list them for sale. |
