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Strategies & Market Trends : The Residential Real Estate Crash Index
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To: Giordano Bruno who wrote (119914)5/1/2008 1:07:43 PM
From: Les HRead Replies (1) of 306849
 
Ford's new Focus continues to defy gravity -- and the U.S. economy -- with a 88 percent jump in retail sales versus last April and the highest total Focus April sales since 2000.

Ford, Lincoln and Mercury cars achieved a 21 percent increase in retail sales. While Focus was the standout, the company's mid-size cars also posted higher retail sales. Ford Fusion retail sales were up 31 percent, Mercury Milan retail sales were up 19 percent and Lincoln MKZ retail sales were up 20 percent. The Fusion and Milan set April sales records with total sales of 15,059 for the Fusion and 3,809 for the Milan.

Retail sales for the company's crossovers were 11 percent higher than a year ago, paced by the Ford Edge (up 24 percent) and Ford Escape (up 13 percent). Retail sales for the Mercury Mariner were up 6 percent and Lincoln MKX retail sales were up 4 percent.

Higher gas prices are accelerating the industry-wide shift from trucks and traditional sport utility vehicles to cars and crossovers. At Ford, April sales for sport utility vehicles were 36 percent lower than a year ago and trucks were 19 percent lower.

Lower sales to daily rental companies (down 32 percent) also contributed to the company's sales decline. Overall, Ford, Lincoln and Mercury sales totaled 189,247, down 12 percent compared with a year ago. Retail sales to individual customers were down 7 percent.

theautochannel.com
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