>>let Sony introduce their drive. let mitsui introduce their drive, and the imation, and Syquest, and Nomai, and and and. <<
Just remember, this is Sony we're talking about. Sony is a HUGE corporation with an aggressive management team (just look what they're doing to DVD-RAM right now), huge resources, massive manufacturing capability, automatic shelf space allocation, monumental marketing, etc. etc. etc.
Sony makes their own computer boxes, thus drive inclusion could be standard for nearly every single model they make. On the more nefarious side, Sony also has strong political bonds with various world governments (particularly in Asia), which could make life a little hellish for Iomega's penetration into those markets. Bear in mind that these are all concerns that the Street will be looking at going forward. |