Current Technology Reports Celevoke's Newest Channel Partner Expands Scope to Power Sports Market
Thursday May 8, 8:00 am ET
VANCOUVER, British Columbia and NEW YORK, May 8 /PRNewswire-FirstCall/ -- Current Technology Corporation (OTCBB: CRTCF - News) and MSGI Security Solutions Inc. (OTCBB: MSGI - News) today announced Texas-based Celevoke, Inc.'s (Celevoke) newest channel partner, The Real Security Company Ltd. (TRSC), is expanding its scope of operations to address the dynamic power sports market in the United States and Canada. "We've already taken delivery of Celevoke units to be marketed under our EYE-ON(TM) brand and are introducing them to our distribution chain in the pupil transportation industry," stated TRSC CEO Eldon Heppner. "Having launched our GPS tracking system in the 'yellow bus' market, we are pleased to announce we have purchased an existing Florida-based sales and marketing organization (RecSmart,LLC) and opened an office in St. Petersburg which will serve as our operations and call center to support our launch into the power sports market."
The power sports market includes motorcycles, recreational vehicles from three and four wheelers to Class A motorhomes and custom buses, and marine units from small craft to custom yachts. "This is a vast market," said Current Technology's CEO Robert Kramer, "with billions of dollars of assets to protect, located in every region of North America. Power sports equipment is usually highly mobile, often very expensive, and thus vulnerable to theft -- motorcycles for example -- and represents a truly outstanding opportunity for our proprietary technology."
"TRSC's recently acquired subsidiary RecSmart has invested years developing a direct to consumer sales platform specifically for clients in the power sports industry," continues TRSC's Mr. Heppner. "Without revealing proprietary information, suffice it to say we will be capturing leads from new purchasers and existing owners of both new and used power sports equipment. The leads come from insurance companies, financial institutions and companies specializing in providing title and condition reports to prospective power sports equipment purchasers. We have developed an automated Internet-based electronic system tied to local dealers which we believe will be able to process the tens of thousands of leads which we anticipate obtaining monthly. Even a relatively modest closing rate will lead to very significant sales."
"We are already shipping to TRSC," continues Current Technology's Mr. Kramer, "but given the huge potential that exists in both the pupil transportation industry and the power sports market, we are negotiating a definitive agreement to reflect TRSC's intended purchase of thousands of units per month. We hope to have the agreement finalized within the next week or two, because TRSC is already rolling out product."
About The Real Security Company
The Real Security Company(TM) (TRSC) is a global multi-divisional company diverse in product offerings. At the core, TRSC(TM) provides a complete line of residential and business theft deterrent / prevention safety products for the automotive, motorbike, marine, military and industrial sectors. For more information please go to www.TheRealSecurityCompany.com and www.GPSfor2007.com .
About Celevoke
Celevoke is poised to become a market leader in the projected $38.3 billion (by 2011) global market for Telematics (according to ABI Research), which is the integrated use of telecommunications and informatics. More specifically, it is the science of sending, receiving and storing information wirelessly via telecommunication devices. Celevoke has integrated Telematics and Global Positioning Systems (GPS) with sensing technology. This proprietary suite of hardware and software products enables users to remotely monitor, track, control and protect a wide variety of asset classes. Examples include people, automobiles and trucks, shipping containers and covert vehicles used for law enforcement and intelligence gathering in a global marketplace. In 2005, Celevoke acquired the assets of San Francisco based Televoke, Inc.; a telematics pioneer backed by Softbank Venture Capital, Cardinal Venture Capital, W.I. Harper Group and others, representing more than $15 million in funding. These assets provided the foundation for Celevoke's development of patented technology utilized today by Celevoke's many clients. |
