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Technology Stocks : Intel Corporation (INTC)
INTC 50.80+5.3%2:17 PM EST

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To: Barry A. Watzman who wrote (36096)10/15/1997 9:50:00 PM
From: Road Walker   of 186894
 
Barry and All,

REAL LIFE STORY: 5 minutes go, I was watching TV with my technology-impaired wife when the Intel "bunny" ad came on. I said watch this carefully. After the ad ran, I asked her why the people were wearing the funny suits, she said ??They live in the computer??. I explained that these were the clothes that people wore to manufacture computer chips, her response was "nobody will know that". My wife is an lawyer.

Just something to think about as you read that Intel's advertising expenses will be up 10% to 15% in the 4th quarter, which could effect earnings.

John
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