Omniture Introduces New Visual Interface for Test&Target
biz.yahoo.com
Tuesday May 20, 8:00 am ET
Marketers Can Now Visually Create, Test and Execute New Design and Content Directly on Their Site
OREM, UT--(MARKET WIRE)--May 20, 2008 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced a new version of Omniture Test&Target that provides marketers with the ability to more visually design, test and execute marketing campaigns directly on their Web sites. Marketers can now save time and implement changes immediately on their site, increasing the speed and ease with which campaign content can be used for A/B testing and targeted campaigns.
"Testing our site is something that we do constantly," said Matt Sanocki, director of marketing at Design Public, an exterior and interior creative design retailer. "The new visual capabilities in Omniture Test&Target make a tremendous difference because I can get everyone on my online marketing team involved in the process. It is now easier to design and launch new marketing campaigns directly on the site, making the Design Public experience even better for our customers."
The new version of Omniture Test&Target allows online marketers to:
-- Create Tests Visually -- Online marketers can create A/B tests and
targeted campaigns directly on the Web pages where and how visitors will
experience them.
-- Deliver Tests Faster -- New campaigns and marketing ideas can be
tested and implemented as they are conceived.
-- Test More Frequently -- Because the new interface is easier to learn,
teams of online marketers will find it easier to create and collaborate on
marketing campaigns, enabling them to run multiple tests more quickly. |
