We haven’t had two presidential candidates as far removed from the mainstream suburban lifestyle. McCain’s family has been military for generations. But Obama’s path through the university towns is particularly elusive.
Peter Hart did a focus group for the Annenberg Public Policy Center with independent voters in Virginia that captured reactions you hear all the time. These independent voters were intrigued by Obama’s “change” message, but they knew almost nothing about him except that he used to go to the Rev. Jeremiah Wright’s church. It’s as if they can’t hang Obama’s life onto anything from their own immediate experiences and, as a result, he is an abstraction. As Hart points out, people’s inability to come up with a clear narrative about Obama could make it easy to label him in the fall.
Finally, the Obama people are too convinced that they can define McCain as Bush III. The case is just factually inaccurate. McCain will be able to pull out dozens of instances, from torture to global warming to spending, in which he broke with his party, as Rush Limbaugh will tell you.
The Republican camp, meanwhile, is possessed of the belief that Obama is a charming lightweight. Republican senators have contempt for Obama’s post-partisan image, arguing that he and his staff refused to even participate in backroom bipartisan discussion groups.
But Obama is far from a lightweight, as Republicans will learn if he agrees to do joint town meetings with McCain. McCain’s jabs that Obama is naïve will backfire. In this climate, a candidate can’t define the other guy, only himself. When McCain attacks Obama for being naïve, all voters see is McCain being sour and negative.
More fundamentally, McCain’s problem is that his party is unfit to govern. As research from the Republican pollster David Winston has shown, any policy becomes less popular when people learn that Republicans are supporting it. If the G.O.P. sponsored the sunrise, voters would prefer gloom. Many Republicans are under the illusion that they are in trouble because they’ve betrayed their core principles. The sad truth is that if they’d been more conservative, they’d be even further behind.
I’ve spent the past few years trying to find conservative experts to provide remedies for middle-class economic anxiety. Let me tell you, the state of free-market thinking on this subject is pathetic. There are a few creative thinkers (most of them under 30), but for the most part, McCain is forced to run in an intellectual void.
Today, he is scheduled to give a forceful speech on why “reform” is better than “change.” He plans to describe how to remobilize government and address economic anxiety. But McCain’s reform message is only being carried by him and a few bloggers. Obama can draw on a coherent body of economic work and 10,000 unified voices.
This election will be asymmetric. Obama has to come up with a personal narrative voters can relate to. McCain needs to come up with a one-sentence description for why he represents a clean break and a compelling future.
Calling Dr. Doom
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By DAVID BROOKS
Published: June 3, 2008 |
