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Eee PC shipments to exceed five million despite Atom shortage, says Asustek president
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Monica Chen, Taipei; Esther Lam, DIGITIMES [Thursday 12 June 2008]
Asustek Computer is confident it will achieve an over 50% on-year notebook shipments growth in 2008, with shipments of Eee PCs expected to surpass five million units, despite component shortages and rising cost concerns, according to company president Jerry Shen speaking during a June 11 investors conference.
Shen projected Asustek will ship a total of 6.6 million notebooks (excluding Eee PCs) in 2008, up from 4.3 million units in 2007. Despite more rivals introducing low-cost PCs, Shen is confident that Asustek will ship over five million Eee PCs this year. Commenting on IDC's low-cost notebook (netbook) forecast of about three million units, Shen said the estimate is too conservative. Asustek reiterated that the market size should hit 10 million, meaning the company will grab a 50% market share.
Regarding component shortages, Shen said the current battery shortage is expected to ease in July, whereas shortages of Intel Atom processors may persist through September. Since Asustek adopts both Atom and Celeron M CPUs from Intel, Shen stressed that the company is able to minimize the risk from possible shortages.
In related news, Asustek also confirmed that it will outsource some of its notebook production to OEM partners in the fourth quarter, but did not reveal further details about potential candidates. |
