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Technology Stocks : Apple Inc.
AAPL 259.35+0.1%Jan 9 9:30 AM EST
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To: Dan Fleuris who wrote (75680)6/13/2008 5:43:42 PM
From: pyslent  Read Replies (1) of 213182
 
Maybe I'm missing something, but what difference does it make if Apple gets an up front subsidy or an ongoing portion of the revenues?

The customer is now getting the subsidy, whereas Apple got the revenue sharing. Assuming Apple is selling the hardware for the same price they are receiving far less revenue from each sale with the loss the revenue share arrangement.
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