Warp 9 Launches Gift and Home Decor Site FarCountries.com B2B E-Commerce site showcases flexibility of Warp 9 Internet Commerce System
SANTA BARBARA, Calif., June 23, 2008 /PRNewswire-FirstCall via COMTEX/ -- Warp 9, Inc. (OTC Bulletin Board: WNYN), the premier provider of robust e-commerce platforms and services, today announces that its new client, Far Countries, has launched its newly redesigned and upgraded business-to-business (B2B) e-commerce site on the Warp 9 Internet Commerce System (ICS) platform.
The most notable enhancement to the farcountries.com site is the new, more attractive visual design. This new look features a fresher, more attractive look, navigation redesigns, and incorporates more effective merchandising techniques on the department, thumbnail and product pages that result in more sales. The new website also features several Web 2.0 features such as:
-- dynamic quick cart -- which shows item additions to the cart immediately without changing the page the user is on and providing visual feedback for meeting supplier/product purchase minimums
-- Adobe Flash based merchandising tiles that integrated with Warp 9's ICS transaction engine
In addition to the aesthetic elements, the site also features custom business rules that were required for Far Countries to ensure a more streamlined operation between their customers and their suppliers. Among them are:
-- unique custom shipping calculations per supplier
-- supplier specific minimum purchase requirements
-- product and SKU based minimum purchase requirements
-- quantity price breaks and case pack calculations
Warp 9 also implemented a custom image generation tool for all product images: Far Countries need only upload a single high quality image for each product and Warp 9's system automatically creates, crops, adds matting, and optimizes all images size variants needed for the site.
"We were looking for better ways to engage our retailer members and to promote the product selection more effectively. Warp 9's platform gave us the tools to deliver this to our retailers and our suppliers. We also had many unique needs based on our specific business process flow requirements and had many items on our want/wish list. Warp 9 was able to deliver on all the requests we threw at them and came up with time and cost saving solutions for us. We were impressed and are very pleased with the end result," stated Joyce Kesler, Far Countries' Executive Vice President. "We are looking forward to being able to use all the more advanced features and search engine optimization (SEO) benefits of the Warp 9 ICS now that we have launched."
Far Countries also had Warp 9 integrate directly with their new backend Microsoft Dynamics(TM) (Navision) order management / fulfillment / financial system. This automated interface will not only make the process more seamless and timely, but also provide more information for relevant decision making capabilities to company management.
Harinder Dhillon, Warp 9's CEO said, "We have launched several B2B retailers on our platform and FarCountries.com is a good example of the flexibility our platform has in accommodating the unique business logic that every B2B retailer has. We are confident that they will be able to continue to grow their online business significantly using the ICS platform."
Warp 9 powers some of the most successful e-commerce websites for retailers such as magellans.com, and Spiegel Brands' carabella.com, ablambdin.com and shapefx.com.
About Far Countries
Far Countries (http://www.farcountries.com) has grown to become the #1 online wholesale buying website in the gift and home decor industry. From its inception, FarCountries.com has looked at its business through the eyes of independent retailers. Today, the company's strategy is to provide the independent retailer with truly unique merchandise. These are often products available exclusively online thoroughly FarCountries.com. The company's customer care representatives get enormous numbers of accolades from retailers for handling any and all of the logistics issues that arise.
About Warp 9
Warp 9, Inc. (http://www.warp9inc.com) is the premier provider of enterprise-class e-commerce platforms and services to mid-sized businesses in the catalog and retail industry. With a proven track record and years of experience in the industry, Warp 9's comprehensive and scalable suite of software platforms and technologies for online catalogs, e-mail marketing, and interactive visual merchandising help businesses leverage the Internet to increase sales. Offered on a fully managed Software-as-a-Service model, Warp 9 products deliver unique benefits to its customers by reducing total cost of ownership, lowering upfront cost, providing faster time to market and being a one-stop-shop for all things e-commerce. Known for its outstanding customer service, Warp 9 powers some of the most successful e-commerce sites for companies like Magellan's and Spiegel.
SOURCE Warp 9, Inc.
URL: warp9inc.com farcountries.com
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