Subject: clyc--Projected 97 sales $600mil, 96 sales $5mil
I had to go back and find this just for my own satisfaction.
To: WT Sherman (107 )
From: george eberting
Tuesday, Apr 29 1997 2:01PM EST
Reply #109 of 301
The difference between this *fad*,and some you mention, is that
the rest emenated from companies with some diversification and
operational history. They weren't entirely dependent upon one product. Iomega
certainly has proven not to be a fad - very poor example. Was it pure accident that the
others you mentioned were all children's toys? Also, they were all unique in their own
way.
The problems I have at this time with this company are: (1) their failure to provide
information as promised, (2) lack of product diversification, (3) poorly differentiated
product, (4) introduction
of their product late in product cycle, and (5) no announcement yet
of follow-on products.
Distribution is not king. You also have to have a great product, competitive price, and
truly effective promotion. Something like 90%
of the new products introduced each year by giants like Proctor & Gamble, Colgate,
etc. never make it. Now those guys have DISTRIBUTION. Obviously distribution
isn't always enough.
I can easily foresee a big run up on this company. But unless they
address the other areas I cite, they probably will fall just as quickly.
I am neither long nor short at this time. When the company gives me
some information I can sink my teeth into, then I may buy.
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Am I good, or what!!!! (All right, I tried them for a while, but was lucky to get out at about what I paid.) Hey, Paul, you still out there? George |
