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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	7/14/2008 12:42:31 PM
	of 161

StubHub Personalizes Email and Landing Pages With Omniture Test&Target and Responsys Interact biz.yahoo.com Monday July 14, 8:00 am ET OREM, UT and SAN BRUNO, CA--(MARKET WIRE)--Jul 14, 2008 -- Omniture, Inc. (NasdaqGM:OMTR) and Responsys today announced StubHub, the world's largest ticket marketplace, is delivering personalized emails and landing pages through an integration between Omniture Test&Target and Responsys Interact®. The integration, done through Omniture Genesis(TM), is designed to deliver optimized content that is synchronized between emails and landing pages. Omniture Test&Target -- designed for A/B testing, multivariate testing and delivering targeted content -- and Responsys Interact -- an on-demand email marketing platform -- allow StubHub to quickly and easily create a more relevant and consistent customer experience across email and the Web to help achieve increased conversion.

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