Report Identifies Omniture as a Definitive Web Analytics Industry Leader for Large Enterprises
biz.yahoo.com
Wednesday July 16, 8:00 am ET
OREM, UT--(MARKET WIRE)--Jul 16, 2008 -- Omniture, Inc. (OMTR), a leading provider of online business optimization software, today announced that the company has been named for the fourth consecutive time as a Web analytics leader by JupiterResearch. The JupiterResearch "Web Analytics Buyer's Guide," issued this week, evaluated vendors on their strength of product offerings, partnerships, support, pricing, and other factors. Omniture received the highest ranking for market suitability -- which measured customer satisfaction and retention, market tenure and presence, integration capability and product support -- and was named as a definitive industry leader for large enterprises and an industry leader for small-to-midsized organizations.
In its review of Omniture and the company's Web analytics product, Omniture SiteCatalyst 14, the report stated, "Underpinning its strategy to extend analytics capabilities to include search marketing, testing, and targeting as well as data visualization is the powerful SiteCatalyst product. Version 14 demonstrated numerous enhancements including single sign-on for all products, contextual help, video tracking, and Web services APIs. Omniture maintains substantial market share within large enterprises across multiple verticals and customers voiced their extreme satisfaction in their ability to define custom events and variables, segmentation capabilities, as well as high quality of support." (Web Analytics Buyer's Guide, JupiterResearch, July 14, 2008). |
