SYQUEST Message Board - Msg: 2476683

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Technology Stocks : SYQUEST

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To: Raven McCloud who wrote (4435)	10/17/1997 2:08:00 PM
From: RagTimeBand	of 7685

Michael >>I am curious to know what your thoughts are on my statement regarding SYQT increasing mkt. share.<< >>I believe that in addition to continuing with strong media presence it's imperative the resellers begin supporting their products.<< I Agree. It's imparitive that resellers begin recommending Syquest products. Keep in mind that there are resellers and then there are resellers (vars [value added resellers] for example). This is where SYQT's new marketing people are going to earn their keep. As I'm sure you know, it isn't always the best product that wins, it's the best marketing. IOM got a huge head start and IMHO salesmen (salespersons?) have gotten into the habit of recommending IOM. The sales people will continue to recommend IOM products until they come to believe differently (or something breaks their habitual behavior). The consultants, Vars, etc. usually only recommend products that won't come back to haunt them. SYQT has won some awards and gotten good reviews. It's now down to marketing, pricing, etc. Regards - Emory

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