Universities Prepare Tomorrow's Online Marketers Through Omniture
biz.yahoo.com
Tuesday July 22, 8:00 am ET
Northwestern University, Brigham Young University, New York University, the University of Southern California, and the University of Utah Work With Omniture
OREM, UT--(MARKET WIRE)--Jul 22, 2008 -- Omniture, Inc. (OMTR), a leading provider of online business optimization software, today announced the Omniture Academic Initiative (OAI) Program with some of the leading U.S. business, marketing and marketing communications schools including Northwestern University, Brigham Young University, New York University, the University of Southern California, and the University of Utah. The initiative provides training materials and certification testing for the universities' business and marketing school curricula. By incorporating Omniture training into professor-led lectures and course work, students will be better prepared with the online marketing skills and experience sought after by today's employers.
"Because our students are in a customer centric, analytic graduate program, we have chosen to provide them with access to Omniture's online business optimization products through the Omniture Academic Initiative," said Tom Collinger, associate dean, Medill IMC Department Chair, Northwestern University. "Exposure to these Web analytic applications complements their studies while allowing them to test Omniture's online marketing suite in unique, real-world marketing situations."
Through the OAI program, Omniture is providing university professors and students with a comprehensive program that includes access to:
-- Omniture University Web analytics online marketing content;
-- all Omniture products;
-- Omniture University corporate trainers;
-- Omniture thought leaders for in-class lectures;
-- complimentary training at Omniture corporate training centers throughout the world;
-- Omniture's online community and user groups;
-- and Omniture Certified Professional certification testing. |
