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Technology Stocks : Immersion Corp. (IMMR) !!
IMMR 6.850-0.6%Dec 26 9:30 AM EST

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From: JakeStraw7/24/2008 11:34:43 AM
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Immersion Launches Kit for Designing Touch Feedback Into Small Touchscreen Products
biz.yahoo.com
Tuesday July 22, 8:30 am ET

Gives Designers the Fastest Way to Prototype Immersion Touch Feedback in New and Existing Products

SAN JOSE, Calif.--(BUSINESS WIRE)--Immersion Corporation (NASDAQ:IMMR), the leader in developing and licensing touch feedback technology, announces the immediate availability of the TouchSense® Design Kit for Small Touchscreens. The new kit, with preloaded touch feedback “effects” and easy-to-integrate hardware, enables innovative and creative product designers to rapidly prototype touch feedback in products with touchscreens of up to 6 inches (diagonal).

Globally, use of touchscreens is growing dramatically because they provide intuitive operation, software flexibility, and space and cost savings. In the Touch Screens 2008 report, senior analyst of iSuppli Corporation, Dr. Jennifer Colegrove, forecasts that market size for small touchscreens (under 9.9 inches) will grow 25% annually from 2007 to 2013, exceeding 780 million units by 2013.(1) With the TouchSense Design Kit, designers now have a solution that can capture the benefits of touchscreens without loss of user productivity or satisfaction. The problem is that with the change from mechanical keyboards to virtual keypads, the loss of touch feedback creates higher input error rates and user dissatisfaction. However, research proves touch feedback in touchscreens solves these problems. It reduces error rates and makes user experiences more satisfying and productive and products easier to use.
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