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Technology Stocks : Intel Corporation (INTC)
INTC 47.10-4.4%12:47 PM EST
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To: Road Walker who wrote (36560)10/17/1997 10:06:00 PM
From: Barry A. Watzman   of 186894
 
>re: "The other problem I have is that I suspect that a large majority of the viewers don't even know what it is they are advertising, too much color and flash, no substance."

My feeling exactly:

1. Most people don't understand the "bunny suits"
2. The ads are VERY busy (color, sound, speed of motion)
3. There isn't much of a message to begin with
4. What little there is gets lost
5. Seems to me that they are mostly trying to impress themselves

By the way, I have an MBA (EE also) and am in technical marketing. Not PC's at the moment, but have previously been with Zenith Data Systems (early 80's, when they were somewhat successful), and Texas Instruments.

I think these ads are a TOTAL waste of money.

Barry Watzman
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