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Politics : Politics for Pros- moderated
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To: Nadine Carroll who wrote (260988)8/9/2008 3:35:49 AM
From: Nadine Carroll  Read Replies (1) of 793928
 
Team McCain now gets this. In a neat judo move - using the weight and momentum of your opponent to throw him to the floor - they hit upon the Celebrity ad, comparing Obama to the vacuous pop icons Paris Hilton and Britney Spears. A bull-session idea that was forced into reality by the hard-charging strategist Steve Schmidt, it was not without risk.

Americans are obsessed with celebrity so to lampoon someone as a megastar can be tricky. There was a danger too that McCain would seem like a cranky oldster, the once raffish flyboy jealous of the popularity of the new kid on the block. But after the overly grand European leg of his world trip, Obama was vulnerable and the ad hit a nerve.

Bravo for Steve Schmidt! It was a risky move. If the Celebrity ad hadn't hit a nerve, if Obama was still soaring like he did in February, it would have made McCain look square and pathethic.

But people have noticed that Obama is running on the meta-narrative "America will unite around this great man." When you run on that message, you better show some greatness. Obama has not had a lot to show for himself lately. The soaring poetry of last winter has become stumbling prose. Obama's statement about Russia and George today was not reassuring.
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