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Strategies & Market Trends : 2026 TeoTwawKi ... 2032 Darkest Interregnum
GLD 375.96-1.8%Nov 14 4:00 PM EST

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To: elmatador who wrote (38973)8/18/2008 10:57:55 AM
From: Haim R. Branisteanu  Read Replies (1) of 217823
 
Real Rally End Signaled by Sex and City's Parker (Update2)

By Adriana Brasileiro

Aug. 18 (Bloomberg) -- A glimpse of Brazilian television ads provides a who's who of Hollywood's biggest stars.

Sex and the City's Sarah Jessica Parker tells shoppers she loves to stroll through Sao Paulo's newest mall. Sylvester Stallone and Kiefer Sutherland hawk cars. Richard Gere peddles women's hair products -- in Portuguese laced with an American accent -- to the pulsating sound of ``Pretty Woman.''

Brazil is drawing U.S. celebrities at an unprecedented clip, contributing to a record current account deficit that is leading Wall Street firms from Goldman Sachs Group Inc. to Morgan Stanley to predict an end to the four-year, 83 percent rally in the real. The appreciation allowed Sao Paulo-based ad agency MPM Propaganda to land Parker for $600,000, less than top Brazilian entertainers charge, said Gal Barradas, a vice president at MPM.
bloomberg.com
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