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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	8/19/2008 8:14:05 AM
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ETRADE FINANCIAL Chooses Omniture for E-Marketing Initiative biz.yahoo.com Tuesday August 19, 8:00 am ET Financial Services Provider Selects Omniture SiteCatalyst and Omniture Test&Target OREM, UT--(MARKET WIRE)--Aug 19, 2008 -- Omniture, Inc. (OMTR), a leading provider of online business optimization software, today announced that ETRADE FINANCIAL Corp. has selected Omniture as part of a next generation e-marketing initiative designed to gain greater Web traffic analysis and audience segmentation capabilities in support of the company's marketing programs. Omniture SiteCatalyst and Omniture Test&Target help maximize the influence and effectiveness of e-marketing campaigns while helping companies more effectively cater to customer needs.

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