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Technology Stocks : SWMCF- Making a comeback this week.

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To: Ed Newman who wrote (204)8/29/1996 2:37:00 AM
From: Jamie Westock   of 278
 
I see SW doing well 1996 4th calendar quarter (SW's 3rd fiscal quarter) if it can get a few dollars to promote its educational titles. As I mentioned earlier, now that they've given up the entertainment biz (where it was losing horrendous amounts of money -- negative gross margins!), SW can put all its efforts behind one product category and get maximum bang for promo buck. As for where SW products are being sold, I've seen Franklin, Baseball & NFL Math, and remnants of some entertainment titles (Mister Lu, etc.) at Toys R Us, Electronic Boutique, Computer City, Fry's, and Price Costco. I've also seen Franklin in PC Zone's catalog. There's still a lot more distribution SW could do though -- its products are too hard to find.
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